Red Consultancy ensured the launch of Activision’s highly-anticipated Call of Duty: Black Ops III, the world’s biggest entertainment franchise, hit headlines across mainstream media as well as gaming press in November 2015.
An action-packed event culminating in a two-hour livestream showcasing the new game was created, with Red managing all logistics, on-the-night media opportunities and coordinating over 500 guests including media, celebrities and YouTube influencers.
Content for use across traditional and social media channels was created pre-event to build momentum along with interviews with celebrity Call of Duty ambassadors. Further social media amplification and media interview opportunities took place during the event. The livestream was hosted on mainstream websites including The Sun and Daily Express and was awarded a Guinness World Record for the ’most watched video game launch broadcast’.
The launch generated hundreds of launch features and reviews across print and broadcast media as well as high engagement across social media channels.