Case study - Pfizer VTEAM
Pfizer has worked in the thrombosis field for decades. With limited resources, the goal was to establish a platform for sustained engagement with UK health care professionals and facilitate peer-to-peer education and best practice sharing in cancer-associated thrombosis management.
We developed a Pfizer-first programme combining social media and an online community for multi-disciplinary health care professionals in the UK. The community was launched with a week-long online event including individual case presentations by expert faculty and live commentary culminating in live panel hour-long discussion on LinkedIn. The combination and successful use of social media in a professional healthcare professional campaign was heralded as innovation and sustainable professional education and communications with event promotion driven by e-mail, Twitter and LinkedIn adverts, LinkedIn inMail and faculty endorsement in their social networks.