Case study - Evoke Health
Evoke Health played a crucial role in the successful launch of JARDIANCE - bringing the brand to life with an insight driven, full-spectrum DTC campaign that drove results:
- That’s Life is seen as more likable and more relatable than competitors, helping JARDIANCE eclipse direct competitors—with strong favorable opinion ratings and very healthy interest levels.
- That’s Life has been successful at driving awareness and engagement among target segments.
- From time of launch, brand awareness has increased 170% - with website traffic up 163%.