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Creating Advantage

Grayling is a global integrated communications network, covering public relations and public affairs (with embedded digital capabilities).

While ‘traditional PR’ remains at the heart of many of the agency’s briefs, the Company also provides a range of services, from social media management and digital marketing, to brand development and design, and stakeholder engagement to advertising.

In 2016, Grayling secured a number of major new clients, including elevator company, Otis, energy provider, NRG, and consumer tech company, VAIO in the US; Lloyds Banking Group, Virgin Trains and construction group, L&Q in the UK; Meydan Group in the Middle East; the Kenya Bankers Association in Africa; while in continental Europe we have been successful at helping clients navigate multiple markets, as well as winning new mandates from the likes of flydubai, logistics company, Waberer’s, sports apparel company, UnderArmour, international healthcare group, BUPA, and restaurant operator, AmRest.

2016 also saw Grayling being recognised for great client work with more than 40 industry awards, for work on behalf of clients including PayPal, Kenya’s Ministry of Tourism, Faraday Future, the Croatian National Tourist Board, Marks & Spencer, Grant Thornton, Hilton Worldwide, Novo Nordisk, and Avis Budget Group. Grayling was named Consultancy of the Year at both the European and UK Public Affairs Awards, and Agency of the Year (Eastern Europe) by Holmes Report. In addition to these wins, Grayling was shortlisted for a further 50 awards, for the agency’s work with clients from Kleenex (Kimberly Clark) in the Middle East, to Skype and Pokerstars in Europe.

Our approach
Grayling aims to create measurable advantage for its clients, through smart and innovative solutions that are rapidly scalable and that deliver against organisational needs. With on-call senior counsel, powerful content, and unrivalled connections, the company helps its clients to engage, adapt and evolve in fast-changing landscapes, building brand resilience and creating measurable advantage.

Launched in 2016, The Advantage Series is Grayling’s ongoing content program that examines the major reputational, regulatory and communication challenges faced by organisations of all sizes, across industry sectors. Grayling’s annual trends analysis helps clients stay one step ahead by anticipating and capitalising on future trends.