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Our Strategy & Objectives

Our Strategy & Objectives

Huntsworth acquires, creates and develops specialist agencies that deliver marketing and communication services.

The shared objective of all of our Group agencies is to deliver high-value solutions to clients through the integration of our creative and technical expertise along with the quality and speed of our implementation. In so doing we aim to gain further market share.

When this is optimised the result is a faster-growing, higher-margin business, which generates a better return for shareholders.

We have 3 key strategic priorities:

Accelerate growth through a focus on the health sector, including M&A We will look to drive organic growth through investments in new market segments and in the best talent available. As technology opens up the potential for new diagnosis and management of diseases, and creates new forums and content avenues, new market opportunities emerge for our clients in the health sector. By investing in our brands and our staff we can ensure that we address these opportunities and remain at the forefront of healthcare communications. We will also actively explore M&A opportunities, particularly in the healthcare sector, focusing on those which are complementary to our existing businesses or which give us access to new market segments.
Extend and develop new capabilities and services The communications industry is always changing, driven by client changes, technological change or emergence of competitors. The Group needs to be pro-active in identifying and delivering solutions to changing client needs. To do this, we aim to secure the best talent and provide incentives for them to create new capabilities in our service offering.
Build capacity for Grayling to drive organic revenue and profit growth We are focused on making continual increases in the quality of pitch preparation and presentation, as well as in the delivery of services to clients. This focus on quality across the business is designed to generate revenue and profit growth through the delivery of first-class client service.